Today marks a couple of new beginnings. The ‘new’ United Airlines debuted today to become the world’s largest airline. The ‘merger of equals’ was completed and UAL is now back to trading on the NYSE. The new CEO, and former Continental CEO, Jeff Smisek was on CNBC this morning speaking of ‘synergies’ and making the ‘new’ UA the ‘airline of choice.’ These catchphrases are a bit over used in our opinion.
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