Many airlines have in place a system in place whereby crew members can be rewarded or recognized for providing exceptional customer service. But did you know my former airline, Song Airlines, had a system in place whereby crew members could reward passengers?
One such innovation was rewarding passengers for good behavior or good deeds with round trip tickets. That’s right. During this particular campaign each FA (we were called Talent) were given 4 roundtrip tickets to travel anywhere on the Song route map. At the time we flew from the Northeast (NY, Boston) to Florida (FLL, PBI, MCO, TPA), from the Northeast to the West Coast (LAX, SFO, SEA, LAS), and from Florida to the West Coast. Not sure if any other airlines did or do this. It was truly unique. Due to our size (approximately 1100 crew members and dedicated ground staff) and culture we were able to implement, test and try many things. Will share more things in future posts.
Here’s how the campaign worked: If you as a crew member observed a passenger doing a good deed: helping fellow passengers, assisting you or other crew members, or just plain being a thoughtful, caring human being, you as the crew member could reward the passenger with a roundtrip ticket. There were no stipulations placed on the deed being done by the passenger. Each crew member had free reign to do what they wished with their 4 tickets. Once you gave out your tickets that was it. I can tell you passengers were really nice to the crews because they knew we had tickets!
Good times. Good times indeed.
It’s funny how someone you’ve never met before can inspire you to do something; or to do more than you have been doing. Happened to me recently on a flight from Atlanta to Los Angeles. After an early morning and somewhat busy day of work, I traveled to LA to meet a friend. Upon boarding my flight I found myself seated in an exit row middle seat. I’m not complaining as getting on this flight was touch and go. I made my way to the exit row and advised the gentleman in the aisle seat that I would be seated in the center seat. He stood up to allow me access to my seat when I noticed I had seen him earlier in the day while at work. Once I got settled I said, “You were at my job earlier today.” The gentleman works for a multinational company that designs, manufactures, and sells airplanes, rotorcraft, rockets and satellites. For most of the 4 hour flight we spoke about aviation, the aerospace industry, airplanes, and all that goes into designing, making and selling them. I learned a lot! To say I was on Cloud 9 would be an understatement. When we arrived at LAX we exchanged business cards and made a point to say we would keep in touch. To keep my word, I sent a follow up email letting him know what a pleasure it was to meet and that my trip to LA had went well (was attending a listening party for the singer/songwriter Seal). In keeping his word, he responded back. It was during his response that he mentioned he had visited the AirlineGuys website and noticed I hadn’t written anything in a bit. Color me embarrassed. I thank him for the reminder and said I would “get on it.”
So, here I am writing to you because a stranger inspired me.
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