Many airlines have in place a system in place whereby crew members can be rewarded or recognized for providing exceptional customer service. But did you know my former airline, Song Airlines, had a system in place whereby crew members could reward passengers?
One such innovation was rewarding passengers for good behavior or good deeds with round trip tickets. That’s right. During this particular campaign each FA (we were called Talent) were given 4 roundtrip tickets to travel anywhere on the Song route map. At the time we flew from the Northeast (NY, Boston) to Florida (FLL, PBI, MCO, TPA), from the Northeast to the West Coast (LAX, SFO, SEA, LAS), and from Florida to the West Coast. Not sure if any other airlines did or do this. It was truly unique. Due to our size (approximately 1100 crew members and dedicated ground staff) and culture we were able to implement, test and try many things. Will share more things in future posts.
Here’s how the campaign worked: If you as a crew member observed a passenger doing a good deed: helping fellow passengers, assisting you or other crew members, or just plain being a thoughtful, caring human being, you as the crew member could reward the passenger with a roundtrip ticket. There were no stipulations placed on the deed being done by the passenger. Each crew member had free reign to do what they wished with their 4 tickets. Once you gave out your tickets that was it. I can tell you passengers were really nice to the crews because they knew we had tickets!
Good times. Good times indeed.