Edith Head. Pucci. Halston. Ralph Lauren. Kate Spade. Christian LaCroix. Richard Tyler. KaufmanFranco.
Famous designers collaborating with airlines is nothing new. Fashion has been gracing the runways for many years now. Fashion, romance, and glamour still surround aviation. However, nowadays you have to look a little bit harder. Some cabin crew joke it’s near the floor because lots of time is spent bending, stooping over, and picking things up off the floor.
Recently American Airlines announced that it would be rolling out new uniforms for its crews. They chose KaufmanFranco. They’ve designed for some of the world’s best know celebs: Beyonce, Christina, Megan Fox, and Halle Berry to name just a few. And while all of these people are glamourous in their own right, dressing cabin crews is much different.
Fashion must follow function. What’s the use of looking fabulous when you can’t bend over, stoop, and otherwise look glamourous while collecting trash, and pulling/pushing beverage carts?
The designers of KaufmanFranco seem to be on the right track. Here’s what they have to say:
One of our favorite uniforms was designed by Kate and Jack Spade. We know firsthand, extensive research went into the functionality of the uniform: how cabin crews move (bending, reaching, stretching), what their jobs entail (customer service and safety), and how they get the job done (often in a hurry). They then chose the “right” fabric that could stand up to stains, spills, and being pack and unpacked (wrinkle-free is really, really important!). They then used their knowledge of what is fashionable to create a wonderful uniform that received many stares and compliments from passengers as well as other airline crew members. We enjoyed this uniform immensely. Truly one of the very best!
Enjoy the slide show!
I think that American should have introduced their new uniforms and new livery at the same time.
There are many in the aviation community (and otherwise) who would agree with you. Thanks for reading our post!